The Best Location for Your Synthetic Ice Rink Business
Posted by Brett
Synthetic ice rinks have been profitable for several business owners. They draw skaters looking for entertainment, practice, or the opportunity to show off their skills. If looking to start a synthetic ice rink business, there are a few factors to consider before moving forward with the project.
KwikRink Synthetic Ice offers quality synthetic ice for commercial and residential use. Our rinks can even be rented for special events and celebrations. You can even join the rent-to-buy program and decide to buy later if you find it is a successful venture!
This article will cover what you need to consider for a synthetic ice rink business, including the best locations for your business.
Start With a Plan
Develop a business plan for your synthetic ice rink business that paints a picture of how the business will look in the first few years of operation. The plan will give you the framework to develop the executive summary.
Included should be market research on possible demand for the rink and those interested in utilizing the ice skating rink. Consider schools, community centers, parks, or churches that may be interested in working with you.
Of course, you may be interested in a synthetic ice rink business for ice hockey or figure skating—research what artificial ice rinks have to offer over traditional ice rinks.
You will need to consider other skating programs and rinks in the community. What does the competition look like in the area? What do they offer? How can you offer something unique? Consider what some of the best synthetic ice training centers look like and why they are successful.
The executive summary will include your financial plan. There will be initial capital costs for the purchase of the rink and supplies, insurance costs, and fixed and variable costs regularly associated with maintenance of the rink or training facility.
Consider Financing Your Synthetic Ice Rink Business
There are a few options for financing synthetic ice rinks and training facilities. Likely you will need to have some creativity and savings to get started. You may want to consider:
- A business line of credit
- Personal savings
- Small business loans
You will also need to develop a plan for revenue for your ice rink project. Think about:
- Do you have a plan for revenue once the synthetic ice skating rink is open?
- How much will you charge for services at the rink?
- What does competitive pricing look like for other successful rinks?
- How can you network and develop relationships with people who may use the rink? (Think: skating clubs and hockey associations.)
- What is the marketing plan for both online and offline? How will you utilize social media marketing and paid advertisements?
The most successful business plans have a full year planned for their marketing and revenue forecasting. Include both best- and worst-case scenarios, including how you will navigate the unplanned. Preparation will yield the most successful outcomes.
Decide on Location for Your Synthetic Ice Rink Business
One of the most important aspects of opening a synthetic ice rink business is deciding on a location. We have several suggestions that may increase profit for your ice rink project.
Find a Flat Surface
It is recommended to install synthetic ice rinks somewhere that offers flat terrain. No one wants to ice skate on an uneven surface. A flat surface will also make the installation of ice panels easy and quick.
Consider Traffic of Customers
Find a location that will draw in your target group. You may be looking to draw in families, athletes, children, or college students. Some considerations include shopping centers, parks, casinos, or health club facilities.
For a successful synthetic ice rink business, you will need to build somewhere people can park. Hockey players often have heavy equipment, so consider a flat lot and offer easy access to the rink. It is also ideal to consider access from highways and if it is a high-traffic area.
Bathrooms and Changing Rooms
Most city and state regulations will require bathroom access if you have a public, synthetic ice skating rink. If you decide you will use the rink for hockey training or figure skating, there will need to be changing rooms just like a conventional ice rink. Ideal locations may already have these facilities or offer space for you to build.
Activities for Non-Skaters
The ideal synthetic ice business will accommodate those who cannot skate, such as mothers caring for young children, disabled guests, or elderly individuals who support the young skaters in their lives.
Preferably you should think of activities or entertainment for these individuals, so they are comfortable and enjoy the experience, too. Ideas can include game rooms, food and drink facilities, and waiting rooms with televisions.
Area for Skate Sharpening and Rental Skates
Many real ice rinks have skate sharpening on site. It can be a way to generate revenue and keep customers happy by offering a convenient service. Skaters need a sharp skate blade no matter the surface they are skating on at your business!
A skate rental side business is another service that will accommodate many and maybe an investment to your synthetic ice business. Also, consider areas for sitting to put on skates and racks to keep skates and other accessories such as blade covers.
The best locations will have areas for side services and the necessary amenities that keep ice skaters happy.
Get Ready to Start Your Synthetic Ice Rink Business with KwikRink Synthetic Ice
KwikRink Synthetic ice can assist with your commercial synthetic ice business, regardless of climate and location. The customized lubricated plastic sheets are tailored to the size you desire for your business needs.
Our ice rinks offer what traditional ice rinks provide but cost much less than real ice and provide reduced maintenance. We have partnered with training facilities worldwide to provide the best in skating to professional and amateur athletes.
If you are ready to discuss a synthetic ice rink business to bring fun and fitness to your community, then contact us today!
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