5 Reasons You Should Add a Rental Rink to Your Hotel or Resort
Posted by KwikRink
In a world of constant stimulation and entertainment, helping your business to stand out in a crowded market can be a real challenge. Whether you are searching for a new attraction for your hotel, seeking a unique selling point for your convention center, or trying to help your resort transform into the one to watch, we have a secret weapon up our sleeve. Welcome to the world of rental custom ice rinks!
You may be under the impression that you will need lots of space, a bottomless budget, and a lot of maintenance to install an ice rink on your premises, but renting a synthetic ice rink will eliminate many of these obstacles.
A synthetic ice rink is the chance to put your business and brand on the map for all the right reasons. Whether you want to attract new customers, pull off a once in a lifetime event, or simply cement yourself in the mind of your market, this can be a real chance to offer something totally different, without the financial burden of an initial outlay, or the headache of ongoing maintenance.
Here at KwikRink, we take care of the details, allowing you to sit back and reap the benefits!
Why Choose a Custom Synthetic Ice Rink
There is a long list of advantages to adding a synthetic ice rink to your business; we have a few listed here!
Offers a talking point
Many hotels offer swimming pools, games rooms, and even cinemas and theatres. Standing out can be difficult, and the rise of the internet and social media means that competition is increasingly cutthroat. Offering an ice rink is something unique, and can be a fantastic marketing focus.
A unique form of exercise
An increasing number of customers are focusing more energy on their health and well-being. So fitness centers are becoming an increasingly common feature of convention centers and hotels in particular.
Ice skating is an incredible form of exercise, burning calories, improving balance, and offering a fun and energetic workout. It can also make staying in shape a far more appealing prospect to your customers!
There is also the chance to open the rink to participants outside the hotel and offer up the resource to members of the public. This increased access means you are not only making the most of every guest, but you are also making sure that the rink continues to generate revenue even if you are having a quiet season.
Boost time spent on site
One of the significant advantages of an on-site rink is that it ensures your guests have everything they need right there in one location. This convenience is especially true if they have children or young families; ice rinks are a particular appeal here and encourages your clientele to stay at the hotel rather than heading out to off-site activities.
Having a great reason to “stay in” will also mean that guests are far more likely to avail themselves of on-site facilities, such as restaurants, spas, arcades, and fitness programs. More customers at these facilities is a boost to your total income, and will help the rink to pay for itself!
Offering extra activities
Having a rink within your business opens up a whole new stream of revenue, which has the potential to be super lucrative! From late-night ice shows to the chance to witness demonstrations from the professionals, and even the opportunity to offer lessons and courses from the comfort of the hotel, the possibilities are limitless.
Families are big business and have the potential to generate some serious revenue, and offering birthday parties with an experiential theme can be part of that potential. These can be offered as part of a hotel package, or opened up to external parties and non-guests!
Christmas is another fantastic opportunity to boost profit, and a skating rink can really bring in the cash during the festive period – this is guaranteed to be a talking point and give your guests a holiday to remember!
Installing a custom ice rink can soon recoup its initial investment if utilized correctly, and this can also prove a brilliant marketing point for your business by offering yet another way to stand out in a crowded market!
Low maintenance amenity
One of the upsides to a synthetic ice rental rink is that the maintenance and upkeep are left mainly to the rental company. This frees you up to focus on staffing your new amenity and other aspects of your business, such as marketing and making the most of the rink to attract maximum attention and use.
Synthetic ice does not require extensive piping systems, water supply, or an extreme temperature-controlled environment. A flat space, and a mop or some small floor cleaning equipment, is all it takes to set up and maintain a synthetic ice rink for years.
How to Get Started
Prepping for your rental rink takes a few simple steps, and these include:
Pick a location and design your rink
The experts at KwikRink are ready and able to develop a custom synthetic ice rink that will make your business property stand out from the rest. From a small square area for a hockey drill zone in an arcade to a square space that fills a ballroom, to a lazy winding river of ice twisting and turning its way around your grounds, KwikRink can make it happen.
Pick your accessories
Once you have designed a standout rink, choose the accessories you need to finish the project. Decorative fencing, rubber mats, rental skates, and skate sharpeners are items you may want to consider adding to your rental agreement.
Have your custom ice rink installed and enjoy
What happens when your rental term is up, and you and your guests are loving the best amenity ever? A rent-to-own program may be the perfect option. Choose a month to month rental. When the rental period has expired, you can then determine if purchasing the items you need is a more profitable way to go.
Make your property the one to beat
Adding a custom ice rink to your business may turn out to be the best decision you ever made. It may seem an unexpected addition, but this is perhaps the best reason to go for it!
Here at KwikRink Synthetic Ice, we will help you make the most of your custom ice rink and can take care of everything from design to installation to skate sharpening. Contact us today to start your new venture, and get your business property firmly on the map!